{"id":7822,"date":"2021-12-02T14:31:01","date_gmt":"2021-12-02T13:31:01","guid":{"rendered":"http:\/\/contactfm72.fr\/?p=7822"},"modified":"2021-12-02T14:31:01","modified_gmt":"2021-12-02T13:31:01","slug":"office-de-tourisme-de-la-vallee-du-loir-en-decembre-des-cadeaux-a-gagner-tous-les-jours","status":"publish","type":"post","link":"https:\/\/contactfm72.fr\/?p=7822","title":{"rendered":"Office de Tourisme de la Vall\u00e9e du Loir : en d\u00e9cembre, des cadeaux \u00e0 gagner tous les jours"},"content":{"rendered":"<h2>L\u2019Office de Tourisme de la Vall\u00e9e du Loir innove pour cette fin d\u2019ann\u00e9e 2021 et propose des cadeaux \u00e0 gagner tous les jours sous forme de calendrier de l\u2019avent sur son compte Instagram.<\/h2>\n<p>&nbsp;<\/p>\n<p>Pour la premi\u00e8re fois, l<a href=\"https:\/\/www.vallee-du-loir.com\/\"><strong>\u2019Office de Tourisme de la Vall\u00e9e du Loir<\/strong><\/a> lance un <strong>calendrier de l\u2019avent<\/strong> sur son compte Instagram.<strong> Du 1<sup>er<\/sup> au 24 d\u00e9cembre<\/strong>, une nouvelle publication quotidienne est \u00e0 d\u00e9couvrir afin de <strong>gagner un cadeau<\/strong> en collaboration avec les partenaires touristiques du territoire.<\/p>\n<h3>Sur Instagram<\/h3>\n<p>Le principe de ce concours est simple\u00a0: tous les jours, une nouvelle publication est mise en ligne sur le compte Instagram de l\u2019Office de Tourisme, <a href=\"https:\/\/www.instagram.com\/vallee_du_loir\/\">@vallee_du_loir<\/a>. Pour participer et tenter de gagner le prix, il faut aimer la publication, la commenter en identifiant la personne avec qui vous souhaiteriez partager le cadeau, et bien s\u00fbr, s\u2019abonner aux comptes de l\u2019Office, et du partenaire du jour. Le tirage au sort est effectu\u00e9 le lendemain.<\/p>\n<blockquote><p>\u00ab\u00a0Chaque publication est renforc\u00e9e d\u2019une <strong>story<\/strong> valorisant l\u2019activit\u00e9 du partenaire commer\u00e7ants, h\u00e9bergeurs, restaurateurs, ou artisans du jour\u00a0\u00bb, pr\u00e9cise Margaux Seill\u00e9 du p\u00f4le promotion et marketing.<\/p><\/blockquote>\n<h3>Promotion de la Vall\u00e9e du Loir<\/h3>\n<p>\u00ab\u00a0L\u2019objectif de ce calendrier de l\u2019avent est de faire parler de la Vall\u00e9e du Loir. On utilise Instagram car c\u2019est important de trouver une nouvelle cible de communication. Instagram nous permet de rayonner <strong>au-del\u00e0 de notre territoire<\/strong>. Nous avons <strong>plus de 1300 abonn\u00e9es<\/strong> et toutes ces personnes ne viennent pas du territoire, nous avons des Belges, des Bretons, des personnes venant du Bassin Parisien\u2026 \u00bb, informe la directrice de l\u2019Office, V\u00e9ronique Richard.<\/p>\n<h3>Le slow tourisme<\/h3>\n<p>Les professionnels du tourisme l\u2019expliquent\u00a0: depuis la crise sanitaire, les touristes se dirigent vers des lieux moins fr\u00e9quent\u00e9s, plus calmes, cachant des tr\u00e9sors de <strong>beaut\u00e9<\/strong>, de <strong>paysage<\/strong>, de <strong>gastronomie<\/strong>, de <strong>nature<\/strong>\u2026 et la Vall\u00e9e du Loir entre parfaitement dans ses crit\u00e8res.<\/p>\n<blockquote><p>\u00ab\u00a0On doit s\u2019adapter \u00e0 la mouvance. Instagram est la nouvelle forme de communication. Par exemple, au Grand-Luc\u00e9, nous avons accueilli une <strong>influenceuse venant des Pays-Bas<\/strong>. Avec une seule redirection de son compte vers le n\u00f4tre, le nombre de clics \u00e0 augmenter de fa\u00e7on exponentielle\u00a0\u00bb, termine V\u00e9ronique Richard.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>L\u2019Office de Tourisme indique \u00e9galement que le grand quiz de la <strong>Vall\u00e9e du Loir Acad\u00e9mie<\/strong> est annul\u00e9 en raison de la crise sanitaire. Il sera report\u00e9 \u00e0 l\u2019ann\u00e9e prochaine.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>L\u2019Office de Tourisme de la Vall\u00e9e du Loir innove pour cette fin d\u2019ann\u00e9e 2021 et propose des cadeaux \u00e0 gagner tous les jours sous forme de calendrier de l\u2019avent sur son compte Instagram. &nbsp; Pour la premi\u00e8re fois, l\u2019Office de Tourisme de la Vall\u00e9e du Loir lance un calendrier de l\u2019avent sur son compte Instagram.&hellip;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":7823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-fm-72","category-1","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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